Getting online classified advertising right can be a challenge, especially if you don’t know how to use it well and get people to click through to you to check out your ads.
It’s no wonder why so many people find it difficult to make online classified advertising work well for them.
The truth is, online classified advertising can work well for anybody, even you. But just like how you’ll need to first learn how to drive a car properly in order to get from one destination to another, you’ll need to get your basics right for posting a great online ad.
And that begins with getting the headline right.
In fact, the right headline will improve your click through rate by leaps and by bounds.
If you’re somewhat unconvinced, here are 3 reasons why a good headline will do so well for your ads.
Reason 1 – It Catches Visitors’ Attention
Yes, just like how a good ad will catch your attention, a bad and boring ad will only cause you to glance over it and not catch your eye.
The truth is, all companies that advertise in newspaper classifieds know this. Without an eye-catching headline, they won’t get noticed. And that means throwing precious dollars into the drain.
Fortunately, online classified advertising can still allow you to post free ads for you to practice. Learn to write something eye-catching and monitor your click through rates, and improve your headlines from there.
Reason 2 – It Tells Your Visitor Exactly What Your Offer Is
When you browse any online classified advertising sites, ads that tell you exactly what they offer will get you to click through to them, especially if what they advertise is exactly what you’re looking for.
So it’s the same the other way around. When you present your offer in your headline clearly and specifically, people will want to click through to you.
And the more people that click through to you, the more money you’ll make if they take you up on your offer.
Reason 3 – You’ll Attract The Right Prospects
Not everyone who clicks through to you will be the right prospects. In fact, if you write a bad headline, you might get the wrong prospects clicking through to you thinking you offer what they want when that’s not the case.
In that case, even if you get people checking you out, you will not make any money with your ad.
I hope I’ve opened up your eyes to why your headline matters when you’re posting ads on online classified advertising sites. Find out what makes your headlines great and you’ll get fruitful results with your ads.