Online classified advertising is a matter of placing the correct ads at the correct time. Publishing classified online is quite similar to doing it offline except that you can reach a larger market. There are many new Internet marketers who try their hand at classified advertising without much success, and that’s mainly because they aren’t persistent enough to get targeted results. The three tips we will look at in this article will ensure you get an improved ROI by helping you generate better results.
1) First of all, you have to work intelligently when dealing with classified ads, meaning that you have to compile your own system and know when and where you should post your ads. This will also help you keep your records straight in terms of the sites you are posting to. Having a schedule that works hand in hand with this system will make your posting even more easier and enjoyable. It’s easy to make mistakes and get confused when you are putting up lots of ads and have to deal with testing and tracking them and so on, which is exactly what will happen if you are disorganized.
2) To increase the appeal of your ads, also consider adding images to them. There is a catch, though, because you can end up bringing down the response rate if you post inappropriate pictures. To make sure your prospects understand what you are promoting ensure you use a relevant image.
This will give your advertisement a more palpable feel. For example, if you’re trying to sell a physical product then use a good picture of it, that clearly shows what it is. However, this isn’t necessary because, for example, if you are selling a service, you won’t really need to include images promoting them as a logo might suffice.
3) Last but not the least; once you’ve got a few winning ads through your online classified advertising efforts, it’s time you take those ads offline and post them in newspapers. Nowadays, you’re not limited to having your ads placed in newspapers in your city; you can actually take a step forward and have your ads published in newspapers around the world. While this strategy will involve some cash, it is still the best way to take your advertising to the next level once your online classified advertising strategy proves successful and you can reinvest the profit the latter generates to do it. You shouldn’t overlook the value of offline classified advertising because it can take your business to new heights.
In conclusion, this article shows how a focus on the basics can be the key to succeeding with your classified ads. If you can learn to leverage those bigger classified ad sites, the amount of targeted traffic you see on your site will increase. Search engine optimization is one way to attract free traffic to your site, but online classified ads can get your offer right out in front of your target audience at no cost. If you have the budget, you can spend a little to get premium positions on some of the classified advertising sites, but that’s not really necessary.